Hi, I'm Helena ✨

✧ designer ✧ social media ✧ digital marketing ✧

design ✦ social media ✦ marketing ✦ surtando por kpop ✦ chorando ao som de taylor swift

I am a 25-year-old Brazilian designer, graduated in digital design from Anhembi Morumbi University, with courses in content creation and a postgraduate degree in game business from ESPM. This area has always inspired me and continues to be a professional dream.

I've worked with brands like ESPM, Sika, and Camisaria Colombo, creating content for social media, key visuals, and institutional campaigns. I've also been involved in projects such as the Joca newspaper, Tino Econômico, and Donos do Planeta, developing campaigns about education, sustainability, and COP30.

Today I work as a designer and social media manager, using tools like the Adobe suite, RD Station, Capcut, Canva, and whatever else the project requires. I learn quickly and genuinely enjoy discovering new things ⚡

When I'm not creating, which is rare, I'm probably playing The Sims, making K-pop playlists, or listening to Taylor Swift like it's therapy 🎧
I've always loved communication, creating things, and working together, because for me, nothing is truly amazing without exchange, care, and people involved in the process ♡

✧ about me ✧

Welcome to my little corner of the internet, and I hope you enjoy it! 💻🖤

✧ my version ✧

Here are some of my works ☁︎
Feel free to explore ✧

Vestibular ESPM 2024

Desenvolvimento e edição de vídeos para o vestibular 2024 da ESPM.

Economic Wiseness

Content creation, post creation, and profile management.

ESPMovement

Creating key visuals for the event.

Project Owners of the Planet

The project's digital communication through social media is a platform that amplifies the voices of children and young people regarding climate, the environment, and the future.

DaFruta Promo

Comunicação digital da promoção da marca DaFruta.

Joca Newspaper

Content creation, post creation, and profile management.

Colombo Shirt Shop

Black Friday 2022 communication for the store, including email marketing developed by me.

Metrocasa

Banner digital + carrossel feito para as redes sociais do Metrocasa.

Banner for Camisaria Colombo store.

Creation of banners for Camisaria Colombo stores, developed for visual communication at the point of sale, focusing on highlighting products.

Energy Healing

Visual identity for Cilene Pereira, a therapist specializing in chakra alignment.

GRAACC

Project done as a test for GRAACC.

SIKA Building

Digital brand communication + content creation for the "Friends of the Painter" event.

Candidate for City Councilor

Creation of digital communication for the candidate for city councilor in Itapevi.

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what I do ✦

Here are some of the areas in which I work and put my creative vision into practice ✨

✧ Video & motion editing

Video editing for social media, institutional content, and digital projects. I work with Premiere Pro, After Effects, and CapCut.

✧ social media & content

Creation and management of content for social media, including posts, stories, and post planning. I work with strategy, scriptwriting, and recording, using Canva, Adobe Suite, and RD Station.

✧ digital marketing

Creation of materials for digital campaigns, newsletters, and email marketing. Experience with email design, strategic support, and organization of briefs and content plans.

✧ Graphic design & visual identity

Creation of key visuals, online and offline materials, and visual identities for brands and campaigns. I work with Illustrator, Photoshop, and InDesign, from concept to implementation.

✧ Institutional presentations & materials

Creation of PPT presentations and institutional materials for campaigns, educational projects, and internal communication.

✧ soft skills

Quick learning curve, adaptability to new tools, and ease of teamwork and collaboration.